The Excellent Gift of Underwear
Somebody mentioned to me that a birthday gift they received wasn’t much of a gift. It was practical and useful, not shiny and frivolous. Then she made the remark, “It was like getting underwear for Christmas.”
Right then I realized that underwear is exactly what I am trying to give to my clients.
I don’t want to provide flashy service or fancy packaging that doesn’t provide real value. The economy is turning around, slowly, but I don’t think we have gone back to purchases just for the sake of spending money.
Todd McCandless operates the Coffee News of Chesterfield. Coffee News is a free publication distributed throughout the Chesterfield Community. Ads are placed on the front or back page of this freely distributed publication. Each edition is limited to one advertiser per business sector. Thousands of people, right here in their own community, read Coffee News every week. It’s the “good news” over coffee that appeals to so many.
I think the Coffee News has hit the nail on the head by delivering a simple product that delivers as expected.
Next time somebody talks about birthday presents, think about underwear. Something you need, something you use, something that delivers. Wash after wash.
Tell me what you think at MartyVik@MyTurtlePond.com. Take Care.