Connections from the Turtle Pond

Just In Time Business Support – Let Us Worry For You

March 23, 2010

Filed under: Uncategorized — Marty Vik @ 1:17 pm

The Excellent Gift of Underwear 

Somebody mentioned to me that a birthday gift they received wasn’t much of a gift.  It was practical and useful, not shiny and frivolous.  Then she made the remark, “It was like getting underwear for Christmas.”

Right then I realized that underwear is exactly what I am trying to give to my clients.

I don’t want to provide flashy service or fancy packaging that doesn’t provide real value.  The economy is turning around, slowly, but I don’t think we have gone back to purchases just for the sake of spending money.

Todd McCandless operates the Coffee News of Chesterfield.  Coffee News is a free publication distributed throughout the Chesterfield Community.  Ads are placed on the front or back page of this freely distributed publication.  Each edition is limited to one advertiser per business sector.  Thousands of people, right here in their own community, read Coffee News every week. It’s the “good news” over coffee that appeals to so many.

I think the Coffee News has hit the nail on the head by delivering a simple product that delivers as expected. 

Next time somebody talks about birthday presents, think about underwear.  Something you need, something you use, something that delivers.  Wash after wash.

Tell me what you think at  Take Care.


Who’s Your Rock Star? February 9, 2010

Filed under: Uncategorized — Marty Vik @ 7:22 pm

Who’s Your Rock Star?

When I was spending time in the corporate world, I had a friend named Vanessa.  She was a corporate attorney.  When I did my job well, she called me a Rock Star.  Man that felt good. 

The Blue Man Group has a music tour that gave instruction on how to become a rock star.  Man that was fun.

Obviously, being a Rock Star can be a good thing.  And I have a new Rock Star.

My Rock Star is Bob Schrum.  In the small business world around Richmond, Bob Schrum is way better than the Blue Man Group.  As founder and President of Flagstop Car Washes ( he is serious about supporting a vibrant small business community in Chesterfield County.  He gave an inspiring speech at a recent Successful Thinkers meeting.  He went a step farther by supplying several door prized for the event.  And in his speech he said anybody that wanted a book could stop by his office and pick one up.  Great words, and supported with quick action.

So why should you care about your Rock Stars.  I just want to remind you to tell them.  Don’t wait until you have to complain about poor service.  Instead, tell somebody that they are your Rock Star.  Or try Super Star, Genius, Speedmeister, or Hero.  Make somebody’s day and you will accomplish 3 things.  They will feel better, you will feel great and they will work harder for you.  Everybody wants to be a Rock Star.

Tell me what you think at  Take Care.